About The Simple Startup

This is a guidebook for teachers, parents, and students, who have an interest in starting student businesses, but have no idea where to start or what the steps are to move forward. This workbook offers information, advice, guidance, and activities to help direct students through the process of taking their ideas and turning them into profitable businesses.

Using this workbook requires no prior knowledge of entrepreneurship, and you will learn as you go along through the different units, all the while turning your business ideas into reality. Everything is presented in simple language, with diagrams and examples to help clarify the different stages of building up your business. This is your guidebook to a Simple StartUp.


About the Author

Rob Phelan

Rob Phelan is an entrepreneur and high school personal finance teacher in Maryland. He is a Certified Financial Education Instructor by NCFE and has also co-created the ChooseFI K-12 Financial Education Curriculum. Rob has helped his students form over 60 student businesses, some of which have won recognition at entrepreneurship competitions in Maryland.


Your business doesn’t stop at the end of the school term. Connect with others who have also started their own business. This community of business owners and entrepreneurs can help support you as you grow and learn more.


Questions about The Simple Startup? Message the author at rob@choosefi.com

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Bring learning to life when you help your students start their own business. The Simple StartUp has helped students launch their own business, build critical skills that will help them in life, and prepared them for entrepreneurship competitions.


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