The Simple Startup

The mission of The Simple StartUp is to help aspiring entrepreneurs to start their first business. This is accomplished through The Simple StartUp: A Beginner's Guide To Starting Your Own Business workbook, the Simple StartUp Challenges, and our live events.

Starting a business shouldn't be a scary process. We can learn most of the lessons and skills needed in complex businesses by starting something simple first. Being a business owner gives you control over your income, your time, and your talent stack. You can choose to pursue any idea you choose and gain the important skills and knowledge that are applicable to almost every situation in your life.

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Check out my new children's book that is currently live on Kickstarter!

The Simple StartUp was named as one of 5 companies to be named as a Plutus Award finalist in the Best Entrepreneurship or Side Hustle Content. The Plutus Awards recognize top personal finance content creators in their respective spaces each year. For more information about the Plutus Awards and the categories recognized each year, go to

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About The Simple Startup

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Simple Startup Stories

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“Business can be a force for change. It can change and improve your life, those of your customers and the world around you. Entrepreneurship is how you change the world.”

Alan Donegan – Co-founder, Pop-Up Business School

Preview the first 5 chapters of the student workbook!

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Bring learning to life when you help your students start their own business. The Simple StartUp has helped students launch their own business, build critical skills that will help them in life, and prepared them for entrepreneurship competitions.


Check Out Other Books From ChooseFI Publishing

Choose FI: Your Blueprint to Financial Independence

Choose FI: Your Blueprint to Financial Independence

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The Golden Albatross: How to Determine if Your Pension is Worth It

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Money Savy Family book

Raising a Money-Savvy Family for Next Generation Financial Independence

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